Introduction to Jollibee Foods Corporation (Philippines)
Jollibee is the largest fast food chain in the Philippines, operating a nationwide network of over 900 stores. A dominant market leader in the Philippines, Jollibee enjoys the lion’s share of the local market that is more than all the other multinational brands combined. The company has embarked on an aggressive international expansion plan in the USA, Vietnam, Hong Kong, Saudi Arabia, Qatar, Kuwait, Brunei and Singapore, firmly establishing itself as a growing international QSR player. It is now focussed on Europe looking at the UK and Italy in the first instance.
A company that values family
Jollibee was founded by Tony Tan and his family with its humble beginnings as an Ice Cream Parlour which later grew into an emerging global brand. At the heart of its success is a family-oriented approach to personnel management, making Jollibee one of the most admired employers in the region with an Employer of the Year Award from the Personnel Management Association of the Philippines, Best Employer in the Philippines Award from Hewitt Associated and a Top 20 Employer in Asia citation from the Asian Wall Street Journal. Aside from promoting a family oriented work environment, the brand’s values also reflect on their advertising and marketing. Jollibee knows their target audience very well: the traditional family and all communication materials focus on the importance of family values, making Jollibee the number one family fast food chain in the Philippines and a growing international QSR player.
A Well-Loved Brand
Customer satisfaction has always been key to Jollibee’s success. Never losing sight of its goals, Jollibee has grown to be one of the most recognized and highly preferred brands in the Philippines. Now the market leader among fast food chains in the Philippines, claiming a market share that totals to more than half of the entire industry.
Great tasting products and quality systems
Jollibee’s growth is due to its delicious menu line-up – like its superior-tasting Chickenjoy, mouth-watering Yumburger and Champ hamburger, and deliciously satisfying Jollibee Spaghetti -ably complemented with creative marketing programs, and efficient manufacturing and logistics facilities. It is made possible by well-trained teams that work in a culture of integrity and humility, fun and family-like. Every Jollibee outlet welcomes customers with a clean and warm in-store environment and friendly and efficient service. And it is this tried and tested formula of delivering great-tasting food, adherence to world class operating standards and the universal appeal of the family values the brand represents that are driving the expansion of Jollibee both locally and in the overseas market.
Widest store network in the Philippines and an emerging global player
Jollibee is the largest fast food chain in the Philippines, operating a nationwide network of more than 750 stores. A dominant market leader in the Philippines, Jollibee enjoys the lion’s share of the local market that is more than all the other multinational brands combined. The company has also embarked on an aggressive international expansion plan, and currently has 80 stores outside the Philippines-USA (26), Vietnam (32), Brunei (11), Jeddah (7), Qatar, Hong Kong, and Kuwait (1 each), firmly establishing itself as a growing international QSR player.
A Triumph for and of the Filipino and a source of Filipino pride.
Jollibee dedicated its continuous success to the Filipinos who have been there from the very start. Jollibee is so well-loved everytime a new store opens, especially overseas, Filipinos always form long lines to the store. It is more than home for them. It is a stronghold of heritage and monument of Filipino pride.
Interested in being a Jollibee Franchisee in the UK? – then you will need to be:
An entrepreneur who is self-driven
Able to devote time to oversee the day-to-day operation of the restaurant
Willing to undergo full-time training on restaurant operations
Ability to fund the investment requirement (USD450-800k)
(Jollibee ideally like their franchisees to have a minimum net worth of USD5 million).
Apply now for Jollibee franchising!
Further information, a Franchise application form and assistance preparing a proposal are available. However, Jollibee are sending senior staff to London in the first full week of July 2017 and are extremely keen to meet interested parties face-to-face. If you would like to discuss this opportunity with senior staff of Jollibee then please contact Eamonn Staunton (Jollibee’s Representative in the UK and Member of the Philippines British Business Council) on 020 3723 5772 (landline), 07544 431642 or by email to Staunton1964@hotmail.com immediately.